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Please note speakers, dates, and the agenda are subject to change)
Day One, Tuesday, October 14th
Morning
12:15 - 1:00PM
Registration
1:00 - 2:00PM
Panel: The Upside of SaaS in a Down Economy: A Guide to Obtaining Venture Funding Despite the Economic Downturn
Tae Hea, Storm Ventures, Kevin Spain, Emergence Capital, TBA, NetSuite, Moderated by Rebecca Buckman, Forbes
2:15 - 2:50PM
Crossing the Financial Chasm: Managing Cash and Revenue During the Transition Period
Todd Gardner, SaaS Capital
3:00 - 3:45PM
Return Leaders: Best Practices for Managing Venture and Ensuring a Successful Payoff (for Your Company and Your VC)
Javier Rojas, Kennet Partners
3:45 - 5:15PM
Breakout Sessions: Meet the VCs One on One
Day Two, Wednesday, October 15th
Morning
7:30 - 8:30AM
Breakfast, Registration
8:30 - 9:15AM
Morning Keynote Address and Opening Remarks
The Cloud, Platforms,and the Grid: A Look at How Clouds, Grids, and Virtualization is Impacting Your Platform Decisions
John Keagy, GoGrid
9:15 -9:50AM
Selected Stack Yourself: Building Platform-Independent SaaS Systems
Jan Aleman, Servoy
ROOM ONE
ROOM TWO
9:55-10:30AM
Mastering Subscription Business Metrics: How to Measure the Peformance and Success of Your SaaS Business
Tien Tzuo, Zuora
TRANSITION TO SaaS TRACK:
Developing SaaS Terms of Service Agreements
Gene Landy, Ruberto, Israel, & Weine
10:30 -10:50AM
Networking Break
11:05 -11:55AM
SaaS Sales Compensation Models: The Most Effective Compensation Models to Incent Your Sales Personnel
Bob Conlin, Centive
TRANSITION TO SaaS TRACK: Extreme Makeover! What to Expect When You Move From the Licensed to the SaaS Model
Brian Zanghi, Kadient
11:30 - 12:05PM
SaaS Reseller Channels: What They Should Look Like and How They Should be Compensated
Siamak Farah, InfoStreet
Payment and Payment Management in a SaaS Environment
Ed Sullivan, Aria System
12:05 -1:05PM
Birds of a Feather Lunch: Sit With SaaS Experts to Further Discuss Your Needs and Concerned (Your Choice, of Course)
Afternoon
1:05 - 1:55PM
Afternoon Keynote Address
Platform 2010: What Your SaaS System Needs to Support a Globalized and International Customer Base
Peter Coffee, Salesforce.com
2:00 - 2:45PM
The Microsoft Way: A Look at Redmond's Plans for SaaS in the Hosting Environment
Michael van Dijken, Microsoft
2:45-2:55:05PM
Networking Break
2:55 - 3:30PM
Aligning IT With Business Via Adaptive Product Management: How SaaS Impacts Requirements Development and the Voice of the Customer During the Product Development Cycle
Rene Bellei, Ryma (FeaturePlan)
TRANSITION TO SaaS TRACK:
The Outsource Option: Getting to SaaS Fast
M. Sathyanarayan, Global Development, Billy Marshall, rPath
3:40 - 4:30PM
SaaS Pricing Models: Developing a SaaS Pricing Model That Doesn't Leave Money on the Table
Jim Geisman and Erik Seifert, Software Pricing and Atlantic Crossing
SaaS AND THE MARKET TRACK: Enterprise, SMBs, and the Government
Making the Big Sale: Quantifying the Case for and Selling SaaS in the Enterprise
Jeff Saling, Callidus On-Demand
4:40 - 5:20PM
Making SaaS Safe: Discover How to Overcome SaaS Security and Privacy Objections in the Financial, Government, and Medical Markets
Roshen Chandran, Paladion
SaaS AND THE MARKET TRACK: The Tipping Point
Analysis and case studies that
illustrate when in the enterprise life cycle customer’s will be most willing to buy SaaS and how to close the sale when they are
John Girard, Clickability
5:30 - 6:10PM
Panel Session:
The M, O, S and I Words: How Will Microsoft, Oracle, SAP, and IBM Impact the Acceptance of SaaS?
Moderated by Jeff Kaplan, THINKstrategies
6:10 - 7:30PM
Networking Hour: Kick Back and Enjoy Some Drinks
and
Hors D'oeuvres With Your Peers
Day Three, Thursday, October 16th
Morning
8:00 - 9:00AM
Breakfast, Registration
9:00 - 9:55AM
Third Day Keynote Address
SaaS in the Enterprise Over the Next Three Years
Jeff Kaplan, THINKstrategies
10:00 - 10:45AM
SaaS: How Does Your Garden Grow?: Strategies for Growing Your SaaS Sales After the Original Sale
Patrick Fetterman, Plexus
SaaS INFRASTRUCTURE TRACK:
What Happens When it All Goes Wrong?: Learn How to Protect Your Bottom Line With Properly Developed SaaS Escrow and Service Agreements
Frank Bruno, Iron Mountain
10:45 -11:10AM
Networking Break
11:10 - 11:55AM
Building Your SaaS Business Via White-Glove Customer Service
Tom Appleton, DreamFactory
SaaS INFRASTRUCTURE TRACK:
What Happens When it All Goes Wrong?
The Top Five Infrastructure Stepping Stones to a Successful SaaS Transition
Larry Steele, Savvis
12:00 - 1:00PM
Working Lunch: SaaS Marketing Tactics: Numbers from the Softletter Software Marketing Survey
Afternoon
1:00 - 1:55PM
The Strange Case of Dr. SaaS and Mr. License: Managing Both SaaS and Licensed Product Lines
Lluís Font, NTR Global
SaaS INFRASTRUCTURE TRACK:
SaaS Marketing Models and Strategies: What Tactics and Approaches are Most Effective?
Richard Dym, OpSource
2:00 - 2:45PM
SaaS Selling Models: Building
Compelling Value Models that Maximize Sales Success
Chuck DeVita, Growth Process Group
SaaS MARKETING TACTICS &
TECHNIQUES TRACK:
Managing the Webcentric Sales Cycle
Jeff Hagins, Mural Venture
2:45 - 3:05PM
Break
3:05 - 3:50PM
SaaS and Professional Services: How to Maximize Your Professional Services Revenues in a SaaS World
Kevin Bury, QuickArrow
SaaS MARKETING TACTICS &
TECHNIQUES TRACK:
Marketing SaaS Using SaaS: Taking Advantage of Search and Social Media to Sell SaaS
Rajiv Parikh, Position2
3:50 - 4:30PM
The Numbers: Results from Softletter's 2008 SaaS
and Software Marketing Surveys
Merrill R. (Rick) Chapman, Softletter
4:30 - 4:40PM
Closing Remarks
Need to learn more?
Interested in speaking? E-mail Softletter editor Rick Chapman
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