SEMINARS
ON CD

Software Sales Rep Bootcamp CD

SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249, new edition due this month

 

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers available anywhere, $249, new edition available this month

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

Current and Upcoming Surveys

The Softletter/Prolexic 2007 Website Security and Up Time Survey is Now Open

 

Participate Here

 

This survey, conducted in cooperation with Prolexic (www.prolexic.com) covers website security and up time. As you are undoubtedly well aware, doing business online can be a dangerous exercise. Recent security breaches involving the states of Massachusetts, Vermont, Connecticut etc., the massive loss of data at TJ Max, and a recent phishing attack at Salesforce.com only highlight the current state of online security affairs. This survey examines the potential impact of DDoS, hacking, and phishing/social engineering attacks on your site and business. All respondents receive a free copy of the complete summary results!

 

Participate Here

 

Do you have an idea for a survey or benchmark study?

Please contact Rick Chapman at rickchapman@softletter.com


Upcoming Surveys

The surveys below are planned for future issues of Softletter; check back here for information on additional surveys available on this web site available exclusively to Softletter subscribers. Please note that each issue of Softletter contains a section dedicated to a quantitative analysis of a key business component of a software company.

  • Software Marketing Efficiency and Metrics
  • Open Source Best Practices and Usage
  • Online sales: Best Practices
  • Social Bookmarking

Upcoming Operating Ratios and Compensation

  • CSO
  • CMO
  • Product Managers
  • Requirements Managers
  • Revenue Per Employee
  • Operating Income

UPCOMING EVENTS


Softletter's Marketing and Selling Software as a Service, 2007

 

Click to find out more about Softletter's Marketing and Selling Software as a Service, 2008 Seminar

 

Atlanta, GA (Sold Out!)

 

June 18/19, Boston, MA,

(Sold Out)

 

October 14/15/16,
San Francisco, CA

Learn how to tame the SaaS tsunami and ride the waves of change to increased revenue and profits

 

SPONSORS

 

SOFTLETTER SPONSORS

 

OpSource's SaaS Summit 2008

 

Prolexic