Software Industry Sales and
Marketing Superbook: $299

The Software Sales & Marketing Superbook from Software Success is packed with state-of-the-art software sales and marketing tactics, plus more than 400 profit-boosting tips, case studies and hard-to-find survey data geared specifically for software companies. Updated yearly, the Superbook is must reading for any CEO, director, or product manger who needs to understand the mechanics of selling and marketing software.

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The Softletter Financial Handbook:$249

If you're putting together a budget or a business plan, you know the value of good industry benchmarks. Salary trends. Cost ratios. Productivity metrics. Sales commissions. Cash management. Marketing and sales expenditures. Best practices in sales, marketing, PR, product and project management. All those vital details that you know can make or break a software company's bottom line.

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Services Marketing & Metrics Handbook: $99

As the demand for software products and licenses declines, forward-looking software companies have found important new revenue sources in professional services, maintenance, training, and subscription-based software as a service ASP services. But software marketers have also discovered that traditional product marketing techniques and metrics are often inadequate for growing a services portfolio. This new handbook, which draws on a wealth of expert interviews and data from Softletter, helps "cross the chasm" between products, services, and software-as-a-service (ASP) marketing.

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The Softletter Software as a Service Handbook:$149

Software as a Service (SaaS) is sweeping over the industry like a quiet tsunami. Within three years, Softletter believes this will be the dominant means of introducing new products in the industry. Use the up-to-the minute information and survey data in the Handbook to help your company prepare for the future.

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The Softletter Open Source Report, $69

New benchmarks on how, when, and under what circumstances software developers and publishers are integrating Open Source technology into their current products and services.

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